- .the clarus edge
Research-Driven Message Development
You know what you want to say, but how do you say it? What are the right words and phrases? What language to avoid? How do you frame the debate, simplify explanations, find the competitive edge and master sensitive issues? Message development is a process–and step one is research. Clarus will collaborate with your communications staff, media trainers, public relations and advertising teams to craft and test the most effective messages for every possible situation.