- .the clarus edge
Michael Hutshneker, MPS
Using qualitative and quantitative research, Michael Hutshneker provides insight giving organizations a competitive edge.
Michael Hutshneker serves as director for the Clarus Research Group. His in-depth insight and research skills come from his international politics, nonprofit, and association experience.
Hutshneker's portfolio spans from the U.S. Congress to the U.K. Parliament. Prior to joining Clarus, Hutshneker worked with Best Buddies International and the Convention Industry Council. Applying both quantitative and qualitative research, he helped launch public awareness and strategic messaging campaigns.
In his time at Clarus, Hutshneker has managed a variety of national and international research projects for AAMCO, the Association of Equipment Manufacturers, Cisco, the National Alliance for Hispanic Health, and Pratt & Whitney. Hutshneker has used quantitative and qualitative research to develop strategic marketing, branding, and messaging strategies for clients in highly complex markets.
Drawing from his professional and educational experience, he develops the proper research program for any client. From in-depth individual interviews and focus groups to telephone, online, and mixed mode surveys, Hutshneker utilizes the appropriate scientific methodologies to deliver the most usable results to clients maximizing their return on investment.
Hutshneker holds a Master’s degree in political management with a focus in public opinion research from The George Washington University and a Bachelor of Arts in political science from the University of Florida.